An industrial design right is an intellectual property right that protects the visual design of objects that are not purely utilitarian. An industrial design consists of the creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three-dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product, industrial commodity or handicraft.
A Design refers to the features of shape, configuration. pattern, ornamentation or composition of lines or colours applied to any article, whether in two or three dimensional (or both) forms. In simple words Design Registration protects the unique design of the Outer Structure of a finished product.
Design is not the same as trademark and does not include any artistic work. A design which has been registered by its proprietor gives him the legal right to use the design for anything at his desire and prohibits others from using a design similar to the registered design. The design procures a legal recognition only if it is newly created, does not contain any obscene images and it should conform to the public morality. Design Registration helps in promoting the good will of the products in the International market, and helps in differentiating between the similar products produced under different brand names.